Verify GBP categories
Action: Verify the primary and secondary category configuration against the clinic's actual services.
Why: Private merchant settings are not established by public evidence.
How: Confirm the configuration in the owner-controlled profile.
RELATED AUDIT AREA: Categories
Verify location/service-area configuration
Action: Confirm the location and any service-area settings.
Why: The available evidence does not establish private service-area configuration.
RELATED AUDIT AREA: Hours & Service Area
Verify Preventive Health Checkups representation
Action: Confirm whether the service is represented accurately on the profile and website.
Why: The dedicated page was not established from representative evidence.
RELATED AUDIT AREA: Service Pages
Align profile service content
Action: Align public service descriptions with verified clinic services.
Why: Consistent service language improves customer clarity.
RELATED AUDIT AREA: Profile Content
Strengthen the business description
Action: Maintain accurate clinic and location context in the description.
Why: The description should represent the clinic without overclaiming.
RELATED AUDIT AREA: Profile Content
Maintain a genuine photo routine
Action: Add useful clinic-context photos without patient photography.
Why: Fresh, relevant media helps customers understand the setting.
RELATED AUDIT AREA: Photos & Media
Verify and establish service coverage
Action: Verify then establish Preventive Health Checkups page coverage if absent.
Why: The available evidence does not establish a dedicated page.
RELATED AUDIT AREA: Service Pages
Align website services
Action: Align website service information with verified GBP services.
Why: Connected service signals reduce ambiguity.
RELATED AUDIT AREA: Local Authority & Links
Recheck technical/mobile signals
Action: Recheck the observed HTTPS, indexability and responsive signals.
Why: Technical evidence should be kept current.
RELATED AUDIT AREA: Technical & Mobile
Maintain genuine review responses
Action: Continue thoughtful responses to genuine reviews.
Why: Responses can provide useful context to future customers.
RELATED AUDIT AREA: Reviews & Reputation
Review feedback themes safely
Action: Review themes without exposing private health information.
Why: Healthcare feedback requires careful privacy handling.
RELATED AUDIT AREA: Reviews & Reputation
Strengthen legitimate relationships
Action: Build legitimate local, community and health-industry relationships.
Why: Relevant relationships can support local authority over time.
RELATED AUDIT AREA: Local Authority & Links
Recheck priority Maps queries
Action: Recheck priority clinic Maps queries using comparable conditions.
Why: Observed positions are context-dependent.
RELATED AUDIT AREA: Local Visibility
Compare comparable conditions
Action: Record the search context alongside each observation.
Why: This prevents broad ranking claims from narrow evidence.
RELATED AUDIT AREA: Local Visibility
Refresh competitor context
Action: Refresh qualified competitor context without ranking claims.
Why: Competitor visibility changes over time.
RELATED AUDIT AREA: Competitor Context
Re-audit changed areas
Action: Re-audit the areas changed during the 90-day period.
Why: A new evidence snapshot shows what changed.
RELATED AUDIT AREA: All evaluated areas
Compare with baseline
Action: Compare new observations with this baseline.
Why: Baseline comparison is more useful than isolated claims.
RELATED AUDIT AREA: Evidence Summary
Close evidence gaps
Action: Close business-owner evidence gaps and establish next priorities.
Why: Private evidence requires verification from the business owner.
RELATED AUDIT AREA: GBP Policy Checks
